Bebe is the go-to destination for chic and contemporary fashion! The brand evokes a mindset – an attitude, not an age. Designed for the confident, sexy, modern woman, bebe is a global label that embodies a sensual, sophisticated lifestyle. Founder Manny Mashouf opened the first bebe boutique in 1976 in San Francisco. Over 40 years later, bebe has established itself as one of the world’s top fashion retailers. Shop Bebe’s selection of trend-right dresses for every occasion- from parties, date nights and special events to work and weekends.