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World’s Premiere Outdoor Adventure Wear Brand Launches in Delhi

Mumbai, December 2013: Announcing their milestone exclusive retailing and distribution partnership in August of this year, Chogori India Retail Ltd. (CIRL) and Columbia, the world’s premiere active outdoor and adventure brand are pleased to announce the launch of Columbia in India on December 24th New Delhi’s premiere Select Citywalk mall.

Founded in 1938, this is Columbia’s first foray into India. Over the years, the company has grown from a small family-owned hat distributorship to one of the world’s largest active outerwear brands because of their sharp focus on outdoor and adventure, strong commitment to innovation and technology and an extensively and competitively priced product range for lifestyle consumers.

In 2012, the company reported record net sales of over $1.7 billion making it the second largest outdoor and adventure retailer in the world in terms of revenues and the largest in volumes. For 70 years the brand has inspired and encouraged its customers to explore, “try stuff” and celebrate adventure and outdoors.

The Portland, Oregon, headquartered brand is renowned for using cutting edge technology to develop innovative products that are comfortable, protective, functional and stylish. Some of Columbia’s ground-breaking technologies include Omni Freeze Zero, Omni Heat Thermal Reflective, Omni Dry and Omni Tech, amongst a host of others. The extensive product line up from the brand includes a wide variety of competitively priced apparels, including tops & bottoms ranging from INR 1,099 to INR 4,999 and jackets from INR 2,999 to INR 11,999.