Select CITYWALK is one of the unique shopping environments, which has been playing an increasingly active role in accepting its social responsibility towards the city & delivering it through initiatives like-
Works closely with Chintan, an NGO that supports street children by being environmentally responsive towards waste management.
Republic Day (Jan 26, 2008) was celebrated with children from Armaan Foundation. A special afternoon was organized for these children that included a viewing of the film Taare Zameen Par, Painting festival, Gifts and Refreshments.
Worked with SOS Care foundation March 2008) to create awareness for the cause, by giving free space for selling of merchandize to NGO’s working for the underprivileged.
Associated and supported the Ministry of Women and Child Development March 3-16, 2008) to create awareness about topical issues such as Women’s Health, Breast Cancer etc.
Organised Free Health & Yogic Mediatation Camp (April 14-19, 2008) to promote good health vide Yoga & Meditation.
Created awareness about AIDS (April 16, 2008) in the Shopping Centre through a parade & Collaterals in association with MTV & The Body Shop.
In support of Vallaya Magic Foundation, Cancer Patients Aid Association, and Chintan Trust (July 31, 2008), World Kids International Film Festival was hosted at PVR - Select CITYWALK where children from all these associations were called for a movie screening along with refreshments.
Independence Day (August 15, 2008) was celebrated in support of a greener environment and children from Vallaya Magic Foundation were called and tree plantation was done.
National Cancer Rose Day (September 22, 2008) was celebrated with children from Cancer Patients Aid Association along with celebrities like Sushma Seth, Geetika Ganju etc. Movie screening was organized at PVR followed by tea party in the evening.
Event termed as "Lets Just Play" (September 27, 2008), a joint initiative with Nickelodeon channel was organized at Select CITYWALK to encourage children to engage in active, healthy and playful outdoor lifestyles.
