ALLEN SOLLY launched in India in 1993 with its Anglo-American heritage. It is one of India’s most popular and easily recognised brands in the branded premium apparel segment. Allen Solly is well-known for its comfortable, superior quality cotton trousers and fashionably-styled bright, colourful shirts. With the concept of ‘Friday Dressing’, the dull world of business dressing was shaken up by Allen Solly, which unapologetically added vibrant dashes of colour to its formal wear lines. Today, the brand appeals to young consumers who want to create their own world. Offering clothing that spans casual, work and evening wear in both men’s and women’s wear segment, the brand’s personality is well-reflected through its ‘My World, My Way’ campaign.