ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano – a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, concept, idea is intended to create the best product. Our mission is to become the number one brand for the sports enthusiast. To accomplish this, we pledge to continue to make the best product; striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear.
The company plans to further strengthen its running line-up and develop goods for locally-popular sports like cricket as well as indoor sports like badminton, tennis and so on.