Doris and Don Fisher opened the first Gap store in San Francisco in 1969, California with the goal of creating a store experience that was easy for the customer and offered a wide selection of fits and styles. Since then, customers have looked to Gap for updated, casual clothing and accessories that help them express their own personal sense of style. Today, Gap continues to be the best destination for wardrobe essentials such as T-shirts, hoodies, great-fitting pants and denim. What began as one brand has grown to include Gap, GapKids and baby Gap. Gap has become a cultural icon by offering clothing and accessories rooted in cool, confident and casual style to customers around the world.