Need waterproof, breathable shoes? Look no further. This famous Italian footwear brand is all the rage around the world. Mario Polegato founded the company in 1995. The brand name, Geox, was created from a mixture between the Greek words “geo” (earth), and “x”, a letter-element symbolizing technology. Polegato began large-scale production of shoes under the Geox brand name. That same year, he improved the original patent and extended the product range to men’s and women’s footwear. The Geox group has consistently invested in innovation, ever since it was founded.