United Colors of Benetton
United Colors of Benetton is an international fashion brand that combines colour and energy with an authentic Italian style. Its selection spans from elegant accessories to eyewear and fragrances to luggage. Benetton was started in 1963 as a small Italian company that produced hand-knitted wool sweaters in classic colors. To appeal to the rapidly growing youth market, the company decided to produce the sweaters in bold, bright, fun colors. To go along with this new image, the company name was changed from “Benetton” to “United Colors of Benetton.” Known for their radical and innovative approach to advertising this brand stays true to its name and believes in equality across gender, race and colour.