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Sparkling sisters 11.
Kanika and Devika Bakshi are
responsible for bringing Danish
jewellery brand Pandora to India.
The dynamic Delhi sisters, who
have worked with corporate giants
earlier, introduced the concept of
everyday jewellery that can be
customised according to customer
preference to the country through
the premium brand
Traditionally, Indians love jewellery. How
DEVIKA & does Pandora look to rejigg the market?
The traditional Indian mindset has been
KANIKA BAKSHI to buy jewellery as an investment. It’s only
very recently, with the launch of international
brands in India, that consumers here have
What motivated you to bring Pandora started to invest in everyday jewellery. To
jewellery to India? cater to their needs, be it the working woman,
The Pandora offering is for every woman. the young mothers or students, Pandora
Ranging from quirky designs to simpler and offers the chance to customise jewellery
elegant ones in sterling silver, rose, 14 k according to individual personalities. The
gold and 18 k gold plated, Pandora inspires ability to customise your jewellery is the USP
women across the world to embrace their of the brand.
individuality. The brand’s fine jewellery
offers women the opportunity to express When you are not busy with the brand
their personal and unique style. ‘Do’ isn’t that sells from Select CITYWALK, is there
just two letters in the centre of our brand any other store you like to frequent at the
name Pandora. It is a belief we share with shopping complex?
our consumers, to do things differently, be We love to visit the good selection of high-
different and live differently. street retail brands that Select CITYWALK has
to offer. Browsing so many brands under
Tell us about some of the challenges you one roof makes it easy for us to make our
faced when you launched the brand in routine and impulsive acquisitions. Like most
India in 2017. women visiting Select CITYWALK, Zara, H&M
The main challenge we faced was in are our favourite brands and we love visiting
convincing consumers to look beyond the stores.
traditional 18 k gold jewellery and at
designer sterling silver pieces. The old school Any message for enterprising women on the
mindset of jewellery being an investment occasion of Women’s Day?
had to be changed. We promoted the idea Be true to oneself and try hard to achieve all
that jewellery could be affordable, unique the goals you’ve set for yourself. Do not be
and represent your own style quotient in afraid to chase your goals and do not be
everyday wear. afraid to stand out.
city walker // January-March 2019