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Sparkling sisters                                             11.




                                              Kanika and Devika Bakshi are
                                              responsible for bringing Danish
                                              jewellery brand Pandora to India.
                                              The dynamic Delhi sisters, who
                                              have worked with corporate giants
                                              earlier, introduced the concept of
                                              everyday jewellery that can be
                                              customised according to customer
                                              preference to the country through
                                              the premium brand

                                              Traditionally, Indians love jewellery. How
           DEVIKA &                           does Pandora look to rejigg the market?
                                              The traditional Indian mindset has been
             KANIKA BAKSHI                    to buy jewellery as an investment. It’s only
                                              very recently, with the launch of international
                                              brands in India, that consumers here have
          What motivated you to bring Pandora   started to invest in everyday jewellery. To
          jewellery to India?                 cater to their needs, be it the working woman,
          The Pandora offering is for every woman.   the  young  mothers  or  students,  Pandora
          Ranging from quirky designs to simpler and   offers the chance to customise jewellery
          elegant ones in  sterling  silver, rose,  14 k   according to  individual  personalities. The
          gold and 18 k gold plated, Pandora inspires   ability to customise your jewellery is the USP
          women across the world to embrace their   of the brand.
          individuality. The brand’s fine jewellery
          offers women the opportunity to express   When you are not busy with the brand
          their personal and unique style. ‘Do’ isn’t   that sells from Select CITYWALK, is there
          just two letters in the centre of our brand   any other store you like to frequent at the
          name Pandora. It is a belief we share with   shopping complex?
          our consumers, to do things differently, be   We love to visit the good selection of high-
          different and live differently.     street retail brands that Select CITYWALK has
                                              to offer. Browsing so many brands under
          Tell us about some of the challenges you   one roof makes it easy for us to make our
          faced  when  you  launched  the  brand  in   routine and impulsive acquisitions. Like most
          India in 2017.                      women visiting Select CITYWALK, Zara,  H&M
          The main challenge we faced was in   are our favourite brands and we love visiting
          convincing  consumers  to  look  beyond   the stores.
          traditional 18 k gold jewellery and at
          designer sterling silver pieces. The old school   Any message for enterprising women on the
          mindset of jewellery being an investment   occasion of Women’s Day?
          had to be changed. We promoted the idea   Be true to oneself and try hard to achieve all
          that jewellery could be affordable, unique   the goals you’ve set for yourself. Do not be
          and represent your own style quotient in   afraid to chase your goals and do not be
          everyday wear.                      afraid to stand out.



                                                    city walker // January-March 2019
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