Korea’s representative naturalism beauty brand “Innisfree” was launched by AMOREPACIFIC in 2000 as the Group’s first naturalism brand. Innisfree continues to grow by releasing excellent products and maintaining many hit products based on the concept of naturalism. Using only reliable ingredients obtained from pure nature and the consistent perpetuation in eco-friendly green design, Innisfree promises to stay environmentally sustainable in the pursuit of delivering beauty from nature to consumers. It was launched in India in October 2013 with the opening of its flagship store in Khan Market, New Delhi.